MORE THAN COFFEE.

IT’S KNOXVILLE HOSPITALITY

Since 2013, we’ve been serving specialty coffee and bagels with one simple mission - to create a space where every guest feels like family.

OUR STORY

2013 - The infamous hut that Pierce and Michael transported from Kentucky on a rented trailer; K Brew’s original concept. -

THE DREAM BEGINS

The idea for K Brew sparked in 2008, when brothers Pierce and Michael LaMacchia traveled along the West Coast with their family and discovered small drive-thru coffee huts. Inspired, they dreamed of bringing the concept home to Knoxville.

FROM DREAM TO REALITY

After years of working in hospitality and chasing side projects, the brothers revived their dream in 2013. They found a small brick building in Historic North Knoxville, signed the lease, and opened the very first K Brew café on October 19, 2013. With just 450 square feet and 10 seats, it was packed from day one -fueled by passion, hard work, and quality coffee.

2014 - Pierce prepares coffee at K Brew’s first store

2015- K Brew’s first store on the corner of Glenwood and Broadway. It was tiny and always packed full of customers!

2016-2019

GROWTH AND BAGELS

K Brew quickly grew, moving into a larger renovated Texaco station on North Broadway in 2016. By 2019, the brothers expanded again, opening their West Hills café and bagel bakery, introducing authentic New York–style bagels to Knoxville. That same year, they opened a stylish Downtown location in partnership with Hilton, connecting Gay Street to Market Square.

ROASTING OUR OWN COFFEE

In 2020, amidst the challenges of a global pandemic, K Brew launched its own coffee roastery. This marked a new era- roasting in small batches locally, with full control over quality, freshness, and flavor.

2018 - Pierce gets ready for second store to open at West Hills.

2019 - Pierce serves K Brew’s first official Downtown customer, JT.

An old photo of the original use of K Brew’s second location in Historic North Knoxville, prior to renovation. – Approximately 1936

Michael and Pierce celebrate the opening of West Hills with a bagel cake – 2019

EXPANSION WITH PURPOSE

In 2022, K Brew opened its largest café yet in Knoxville’s Bluegrass community at Ebenezer and Westland Roads. With over 100 seats, a beautiful patio, and the first K Brew drive-thru, it became a new community hub.

2022 – EBENEZER

TODAY &

THE FUTURE

From one small shop to four bustling cafés, a bakery, and a roastery, K Brew has grown - but its heart remains the same. Pierce, Michael, and their team continue to fuel Knoxville with coffee, bagels, and hospitality, honoring the community that made it all possible.

OUR VISION

At K Brew, we create and enable human connection by delivering warm, refined hospitality that exceeds expectations.

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Integrity

Doing the right thing always.

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Excellence

Roasting in small batches with care.

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Community

Serving with warmth and accessibility.

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Sustainability

From packaging to sourcing, we’re committed to better practices.

WHY CHOOSE K BREW?

More than coffee - we’re about connection, craft, and community.

1

Freshly Roasted in Knoxville

Every bag is roasted in small batches for peak flavor and freshness.

2

Coffee + Bagels, Done Right

A rare combo specialty coffee paired with authentic New York–style bagels.

3

Sustainable Practices

Committed to ethical sourcing, eco-friendly packaging, and community impact.

4

Hospitality First

Every guest is family - we serve with warmth, care, and genuine connection.